James is an independent film producer whose independent feature films include "Apartment 202" (Best Feature Santa Cruz Film Festival) and a docu-drama on motorcycle racing titled "2 Laps 2 Go". He also produced a short film for the ultra hip car manufacturer, Scion, titled "Hammer". Directed by Larry Frey, the film debuted on the Scion website and was one of the first campaigns completed not to feature a car.

     Additionally, he is actively involved with the production of TV commercials and has worked on commercials campaigns for adidas, Budweiser, AT&T, ESPN, Ford, Gatorade, Nestles, Hyundai and Verizon.

     Prior to working as an independent film producer, James, an Economics Major from the University of Virginia, was an advertising executive managing the strategic and creative campaigns for brands such as Budweiser, United Way, Coors Light, SBC Global, Discover Card, Visa and ZDTV.

     With such a diverse background, James offers a rare blend of strategic and creative resourcefulness and produces projects with an understanding of the fine line between creativity and feasibility.